as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

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Meeting Patients Where They Want to Be Met

By William Lakin, OD | March 18, 2019
When I was in optometry school, the independent practice doctors I met seemed to enjoy their profession the most—it’s one of the many reasons I chose to go into independent practice myself, 38 years ago. While I’ve found this path rewarding on many ...
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The Chance to Be a Hero

By Ric Rios, OD | February 15, 2019
I knew when I was in eighth grade that I wanted to be an optometrist. I got glasses when I was six and contacts at 12, and because I spent so much time at the eye doctor, I decided right then that that’s what I wanted to be. I even wrote to optometry schools when I was 14. Fast‐forward a few years, and now I’m leading a booming practice with 25 employees and thousands of patients. Today, I couldn’t be more excited about private practice optometry—the freedom and opportunity it gives me to improve people’s lives and to be someone’s hero.
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Curbing Out of Network: Good for Members and VSP Network Doctors

By Ryan Wineinger, OD | January 29, 2019
I coach a Little League baseball team and am an avid baseball fan. In the game of baseball, most teams, at any age, invest time, effort, and money in developing their players. This is done so that the team can be successful and so the players will ...
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How Does Your Practice Differentiate?

By Cheryl Everitt, OD | January 16, 2019
I went into private practice 20 years ago because I wanted to be the master of my own destiny. I felt that I could make a greater impact on patients’ lives if I wasn’t being told how to practice, and, could instead do what I felt would provide the ...
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The Game is Changing—Lead the Change

By Heidi Pham-Murphy, OD | December 17, 2018
When I graduated from optometry school, I started practicing in a hospital setting but quickly moved over to private practice. I wanted the ability to make my own decisions, so I could take care of my patients more efficiently and effectively. To me, ...
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