as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

January 2017 - Dr. Nafey's blog post

New Year, New Practice Opportunities

By Masoud Nafey, OD | January 30, 2017
A new year is a blank canvas, and the brush is in our hands. This year, I encourage everyone to do something different, both in our personal and professional lives. In my case, I wanted to share some resolutions I’m adopting for my practice—because if ...
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Giving Back is a Blessing for Our Profession

By Masoud Nafey, OD | December 30, 2016
‘Tis the season to be jolly—and give back. I’ve always loved this time of the year because everywhere I go, I’m reminded it is the season for giving. As an optometrist, any time of the year is a good time to be generous, but this time of the year ...
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It's a Wonderful Life: Celebrate it in Your Practice

By Mary Anne C. Murphy, OD | December 24, 2016
With only a few days left before the end of the year, the practice is buzzing with activity. While I never want to complain that we are busy with patients taking advantage of their benefits before the end of the calendar year, I have mixed feelings ...
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The Holidays Are a Good Time to Reflect

By Ryan Wineinger, OD | December 13, 2016
The holidays can be a great time for reflection. As another year ends, it’s the perfect opportunity to talk about what you’ve achieved before you focus on what you want to change next. During this time of year, my family goes around the table saying a ...

A Vision For Vision Care

By Daniel L. Mannen, OD, FAAO | November 30, 2016
Has this ever happened to you? A family that has been patients of mine for many years—mom, dad, and the three kids—recently came in for their annual eye examinations. We had a very pleasant conversation about a recent vacation, how the kids were ...
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