as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.


The Holidays Are a Good Time to Reflect

By Ryan Wineinger, OD | December 13, 2016
The holidays can be a great time for reflection. As another year ends, it’s the perfect opportunity to talk about what you’ve achieved before you focus on what you want to change next. During this time of year, my family goes around the table saying a ...

A Vision For Vision Care

By Daniel L. Mannen, OD, FAAO | November 30, 2016
Has this ever happened to you? A family that has been patients of mine for many years—mom, dad, and the three kids—recently came in for their annual eye examinations. We had a very pleasant conversation about a recent vacation, how the kids were ...

Creating a Welcoming Culture in Your Optometric Practice

By Masoud Nafey, OD | October 31, 2016
Independent optometrists are often looking for a competitive edge to help drive patients to our front door. However, that is only part of the challenge we face in private practice. Once patients actually make it to the door, we have to find ways to ...

Using Sports to Reach Your Patients

By Mary Anne C. Murphy, OD | October 24, 2016
Finally. The kids are back in school, phew! We made it through another summer with minimal bloodshed, despite the incessant adolescent fighting. This time of year is so peaceful to me—quiet house, crisp and cool fall weather, back-to-school rush at ...

New Season, New Practice

By Ryan Wineinger, OD | October 10, 2016
As the leaves start to change color outside and fall emerges, it's a good idea to look inside your practice and see if there are any leaves that need to be turned. After the back-to-school rush, it's easy to settle into a routine and lose sight of the ...

Picking Up the Pieces After Louisiana Floods

By Chris Wroten, OD | September 26, 2016
The Amite River, which is located several miles from our home and about a mile from our office in Denham Springs, crested 5 feet higher than ever recorded in history, creating unprecedented flooding of homes and businesses.
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