as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Donuts and the VSP Affiliate Program

August 17, 2012
If I told you that I could sign a contract that would deliver 9 out of every 10 customers to your donut shop, I am sure you would be thrilled. If I announced that winning the contract hinged on allowing customers to have a choice of where they ...

Affiliate Provider Program Update

May 04, 2012
An excellent strategic move in baseball is to allow a run to score in exchange for an out when your team is well ahead. After all, the ultimate goal is to win the game. This is a very apt description of the successful results to date for the VSP affiliate provider program.

New Contact Lens Benefit a Win for Patients and Doctors

November 11, 2011
You know, I still remember the day I finally convinced my parents that I needed contact lenses. I was a high school baseball player and was certain that the only obstacle between me and the major leagues was my glasses. Well, I love my contact lenses, even to this day. Unfortunately, I never learned to hit the curve ball.

IBM to EyeMed

October 07, 2011
When you go fishing, the number of fish in the pond is very important in predicting your chance of catching one. Adding fish to the pond increases your chances; removing fish from the pond decreases your chances.

VSP: A Successful Affiliate Strategy

July 20, 2011
In any competition, if the game changes, the strategy must also change for continued success. Such is the case with VSP® Vision Care in the managed vision care market. The needs and requirements of the client have changed. To remain competitive, VSP must also change to be able to meet clients’ needs.

Our Marketplace is Changing

June 10, 2011
This is my very first blog. It is great to reach out to other private practitioners and engage you all in a dialogue regarding VSP and our profession. VSP has one and only one mission: to deliver patients to member doctor practices.