as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

The Power of Counting Steps

The Power of Counting Steps

February 13, 2015
There is an old adage: “If you want something to get better, you measure it.” I believe this is absolutely true. In fact, I suspect that incremental measurement may be the most important step toward improvement.I started wearing a pedometer and ...

Giving The Gift Of Sight

September 05, 2014
There are so many stories and so little time! This is certainly the case when trying to describe the importance of extending eye care services to those in need. Vision is so important and we can all be very proud of our charitable efforts in sharing ...

3 Tips for Using Your VSP Practice Report

April 07, 2014
Well, it’s that time of year again. Spring has sprung! Here in Oregon, that means rain—but just think of all the green that follows. My feet are a little muddy, but summer is straight ahead. There is no question about it, time for optimism!What about ...

Improve Your Capture Rate with the 2013 VSP Practice Report

July 12, 2013
As a kid, I was always amazed at how many fish my father would catch compared to me. I assumed that he was just luckier…until one day he shared an important secret. He explained that I had to actually visualize the fish selecting my bait among all the ...

VSP Annual Practice Report

April 26, 2013
The two most commonly referred to statistics in optometric practice are: number of patients and net receipts. While these two statistics do provide some useful information, it would be much better to find the reasons behind the numbers.