as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

The Game Plan

January 25, 2013
Hasn’t this football season been great?! We just made it through the bowl season and we are on our way to Super Bowl XLVII. Each game has a favorite, but as we all know, lots of upsets! What makes the difference?

Embracing Technology

July 05, 2012
I have had the pleasure of riding in a lot of taxi cabs in my frequent travels. It seems that everyone is embracing technology…even the taxis. Check out this partial list: GPS, surveillance cameras, digital taxi meters, credit card machines, iPod docking, cell phone charging, and, my favorite, the electronic coffee cup heater.

Observations from the Town-Hall Meetings

June 30, 2011
Hi again. Needless to say, change is upon us. Whether it be my hairline, the economy, or my distance off the tee, all are being tested. Change is also upon us in our optometric practices with a down economy, stronger competition, and increasing purchasing online, to name a few.