as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

A Patient By Any Other Name

June 28, 2013
I am sure you know that the same product is often marketed under various names. For example, generic aspirin (acetylsalicylic acid) can be found bearing the name of a manufacturer, a distributor, or a store. For various reasons, suppliers choose to ...