as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

3 Tips for Using Your VSP Practice Report

April 07, 2014
Well, it’s that time of year again. Spring has sprung! Here in Oregon, that means rain—but just think of all the green that follows. My feet are a little muddy, but summer is straight ahead. There is no question about it, time for optimism!What about ...

Are Your Key Messages Echoing Throughout Your Practice?

May 10, 2013
I am sure you are familiar with the exercise where you tell a story to the first person, who tells it to a second, and a third, and so on. By the time it gets back to the originator, it is almost always a far different story. This very phenomenon can ...

VSP Annual Practice Report

April 26, 2013
The two most commonly referred to statistics in optometric practice are: number of patients and net receipts. While these two statistics do provide some useful information, it would be much better to find the reasons behind the numbers.

2011 VSP Practice Report

May 11, 2012
I had the opportunity to play on my college golf team. One day my golf coach asked me how I was doing with my midrange putting. He said that if I didn’t know, I should gather some data. To my surprise, after charting a few rounds, I found that my weakest putting distance was midrange.

VSP Benefit Fairs Promoting Optometry

December 01, 2011
There I was, at the VSP® Vision Care booth—smack dab between the nutrition table and the chronic back pain table—as employees of Columbia Sportswear filed by at their annual benefits fair.

Reasons to Review Your Practice Report

June 30, 2011
Hi there, yes, it’s me again. Do you know the number one statistic which doctors keep track of in their practices? Yes, it is the number of patients, i.e., how full is my appointment book? How many patients this month, compared with how many patients last month?