as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

The Tag Line

May 24, 2013
Take a look at the following tag lines: Inspiration for the senses Thrive Imagination takes flight WowI’ll bet you can’t guess the industries that are being promoted. In order: Visitors bureau HMO Museum Car dealerWhat do you think these various ...

PCP Communication—Message Received?

December 14, 2012
Don’t you just hate it when you deliver a “clear message” only to have the receiver miss the most important point? I am reminded of an episode where my father and I misunderstood my pick-up location after a day of deer hunting.“I’ll meet you at the ...