as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

See What’s Possible

See What’s Possible

June 09, 2015
 I want to start by sharing how honored I am to soon serve as President of VSP Vision Care, an organization I have worked for and loved for the past 23 years. A company whose mission to help people see has become so close to my heart that it has ...

We See Brings Access to Eye Health in Soweto

April 02, 2014
In 2012, I was part of a team that traveled to Soweto, South Africa—hometown of Nelson Mandela—to provide free eye exams and eyewear to nearly 200 staff members and students from a local school at the Nike Football Training Centre.Just 230 ...

The Tag Line

May 24, 2013
Take a look at the following tag lines: Inspiration for the senses Thrive Imagination takes flight WowI’ll bet you can’t guess the industries that are being promoted. In order: Visitors bureau HMO Museum Car dealerWhat do you think these various ...

Enthusiasm In Practice

April 19, 2013
There is no doubt about it—we optometrists have the best job in the world. We help our patients see better, and in the process, improve their quality of life. Pretty cool! Can you think of a better reason to go to work?

Technology Plus The Doctor

April 05, 2013
Wow, have things ever changed. Just look at how far we have come: mechanical to automated, Polaroid to digital, and paper to electronic. Clearly, data collection and reporting have changed forever. In fact, every aspect of patient care is being ...

Optimism: The Result of a Great Game Plan

March 22, 2013
The story is timeless. It's David v. Goliath. It's Hickory v. South Bend Central. It's the underdog prevailing over the favorite.How in the world do these upsets happen?Why are some folks intimidated, while others achieve legendary success?

The Game Plan

January 25, 2013
Hasn’t this football season been great?! We just made it through the bowl season and we are on our way to Super Bowl XLVII. Each game has a favorite, but as we all know, lots of upsets! What makes the difference?

The Analogy of the Frog

December 28, 2012
We all know the story. If you put a frog in hot water, he will immediately jump out…to safety. However, if you put a frog in cool water and slowly increase the temperature, he will not recognize the danger…and will stay in the water to his demise.What ...

They Said What on “60 Minutes”?

October 12, 2012
The investigative television show “60 Minutes” recently aired a segment entitled, “Sticker Shock: Why are glasses so expensive?” CNBC then followed with “Glasses giant crushing the competition.”
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