as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Are Your Key Messages Echoing Throughout Your Practice?

May 10, 2013
I am sure you are familiar with the exercise where you tell a story to the first person, who tells it to a second, and a third, and so on. By the time it gets back to the originator, it is almost always a far different story. This very phenomenon can ...