as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Eyeconic: An Important Tool to Address Online Shopping

June 04, 2013
Have you ever heard this conversation in your dispensary?Optical staff: Let’s pick 3–5 of your favorite styles and then go through your best lens options.Patient: No, that’s OK. I’m going to shop around—I think all I need is a copy of my prescription ...

VSP Leadership Re-emphasizes Intent for Eyeconic

January 29, 2013
The following post is an open letter from Stuart Thomas, OD, Chairman of the VSP Global Board of Directors, and Rob Lynch, President and CEO of VSP Global. We appreciate the blog posted January 28 by the AOA entitled Critics say VSP's online dispensary ...

Expand Your Dispensary with eStores

July 19, 2012
Well, we have officially set a record in our office. We ordered 18 frames for a single patient before she selected one. Unfortunately, we did it the old fashioned way: ordered them, paid for postage to get them in, and had to deal with frame returns and delays.

Embracing Technology

July 05, 2012
I have had the pleasure of riding in a lot of taxi cabs in my frequent travels. It seems that everyone is embracing technology…even the taxis. Check out this partial list: GPS, surveillance cameras, digital taxi meters, credit card machines, iPod docking, cell phone charging, and, my favorite, the electronic coffee cup heater.

Expanding My Dispensary Online

April 27, 2012
Today’s post is guest-authored by Robert L. Bass, OD, FAAO, who practices in Manassas, Virginia. Dr. Bass is Vice- President of the Board of Trustees of the Virginia Optometric Association, a fellow of the Virginia Academy of Optometry, and served 10 years on the VSP Board of Directors. He is also a Melvin Jones Fellow in the Manassas Host Lions Club.

Eyeconic

October 21, 2011
In my travels around the U.S. talking with doctors, I have heard lots of buzz around the emergence of online optical.

Eyeconic: Our Connection to the Online Shopper

July 29, 2011
Ok, I am officially a Baby Boomer—a fifty-something shopper. I look in the phone book, wonder which store might have my desired product, and hunt store to store until I find what I am after. My daughter, however, is a generation ‘Y’ shopper.