as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Brand Conscious Consumers

June 22, 2012
I remember several years ago, I wanted to get my son a new baseball cap. I knew the size, I knew the color, I knew the team…I did not think about the brand. As you might guess, my son was “brand conscious.” So, after a cap exchange we found the perfect one. …well, almost…I took the label off; kids like the labels on. Whoops. So noted!

VSP Benefit Fairs Promoting Optometry

December 01, 2011
There I was, at the VSP® Vision Care booth—smack dab between the nutrition table and the chronic back pain table—as employees of Columbia Sportswear filed by at their annual benefits fair.