as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

They Said What on “60 Minutes”?

October 12, 2012
The investigative television show “60 Minutes” recently aired a segment entitled, “Sticker Shock: Why are glasses so expensive?” CNBC then followed with “Glasses giant crushing the competition.”

Open Enrollment: Making A Beautiful Connection

September 14, 2012
I was thumbing through a magazine when I came upon an advertisement to visit Hawaii. A beautiful beach, a gorgeous sunset, and the promise of culture, tradition, and tropical breezes—talk about a value proposition. I could almost feel the sand beneath ...

2011 VSP Practice Report

May 11, 2012
I had the opportunity to play on my college golf team. One day my golf coach asked me how I was doing with my midrange putting. He said that if I didn’t know, I should gather some data. To my surprise, after charting a few rounds, I found that my weakest putting distance was midrange.

Be Careful What You Wish For

March 16, 2012
An article appeared in CNNMoney.com on January 5, 2012, which was titled “Doctors going broke.” The article discussed a growing problem wherein independent medical practices are facing “serious financial issues.” Reasons listed were: shrinking insurance reimbursements, changing regulations, and rising business costs, combined with reductions in both Medicare and health plan reimbursements.

2012 House of Delegates: Common Sense Prevails

February 17, 2012
by Matthew Alpert, ODI just returned from the California Optometric Association's (COA) House of Delegates. There were a number of issues to weigh in on, but fever pitch was reached when the issue of stand-alone vision plans was raised. A resolution for the COA to support stand-alone vision plans in the California state exchange achieved an overwhelming victory.

New Contact Lens Benefit a Win for Patients and Doctors

November 11, 2011
You know, I still remember the day I finally convinced my parents that I needed contact lenses. I was a high school baseball player and was certain that the only obstacle between me and the major leagues was my glasses. Well, I love my contact lenses, even to this day. Unfortunately, I never learned to hit the curve ball.

VSP: A Successful Affiliate Strategy

July 20, 2011
In any competition, if the game changes, the strategy must also change for continued success. Such is the case with VSP® Vision Care in the managed vision care market. The needs and requirements of the client have changed. To remain competitive, VSP must also change to be able to meet clients’ needs.