as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Won't Be Denied

July 31, 2012
I am blessed to live on the banks of the Columbia River in Oregon, which sports one of the great spring Chinook salmon runs. For fishermen around here, fishing is a near religious experience, but it is the fish who are the real heroes.

Clearing the Mist Surrounding Healthcare Reform

June 01, 2012
Sometimes the questions are complicated and the answers are simple.”Dr. Seuss Recently, an Open Forum was held with representatives from both the AOA and VSP discussing stand-alone vision plan direct participation in the newly forming state insurance exchanges.

Why We’ve Invited the AOA to a Healthcare Reform Forum

May 02, 2012
We all remember the famous words sung by Sister Sledge: “We are Family.” There is no question about it; the optometric profession has always had a real sense of family. Remarkably, we actually like each other. However, that does not mean that we always agree.