as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

The 3 C’s for Attracting and Retaining Millennials

The 3 C’s for Attracting and Retaining Millennials

January 02, 2015
 There’s a lot of industry talk lately about changes in how consumers view eye care. That’s not just due to technology. It’s also due to a new generation of consumers that already represents a third of the U.S. population—the millennials, who ...
Blue Light Discussions Improve Patient Care and Revenue

Blue Light Discussions Improve Patient Care and Revenue

August 01, 2014
Visit vspblog.com/blue-light-study/ for resources that you can share with your patients, including an engaging infographic.Isn’t it amazing how much the patient conversation has changed over the past 15 years? It used to be that I would ask a patient ...
A $50 Billion Reason To Become A Glass Preferred Provider

A $50 Billion Reason To Become A Glass Preferred Provider

July 25, 2014
Earlier this year, I predicted that wearable devices like Google Glass will expand the relevance of optometry in our patients’ everyday lives. I’ve now been wearing Glass for a year, and it’s brought value to my practice in a number of ways. Wearing ...
5 Reasons To Be A Glass Preferred Provider

5 Reasons To Be A Glass Preferred Provider

February 05, 2014
By now, you've probably seen the news: Google has announced that Glass prescription frames are available. Glass Explorers can now purchase Glass with frames from Google and have them fitted with prescription lenses.VSP Vision Care is working closely ...