as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

VSP Leadership Re-emphasizes Intent for Eyeconic

January 29, 2013
The following post is an open letter from Stuart Thomas, OD, Chairman of the VSP Global Board of Directors, and Rob Lynch, President and CEO of VSP Global. We appreciate the blog posted January 28 by the AOA entitled Critics say VSP's online dispensary ...

The Game Plan

January 25, 2013
Hasn’t this football season been great?! We just made it through the bowl season and we are on our way to Super Bowl XLVII. Each game has a favorite, but as we all know, lots of upsets! What makes the difference?

The Analogy of the Frog

December 28, 2012
We all know the story. If you put a frog in hot water, he will immediately jump out…to safety. However, if you put a frog in cool water and slowly increase the temperature, he will not recognize the danger…and will stay in the water to his demise.What ...

They Said What on “60 Minutes”?

October 12, 2012
The investigative television show “60 Minutes” recently aired a segment entitled, “Sticker Shock: Why are glasses so expensive?” CNBC then followed with “Glasses giant crushing the competition.”

Birthdays

August 10, 2012
Well, it is that time of year again—time for my birthday. Have you noticed that we always wonder where has the time has gone? Surely, the world has changed and a lot has gone on—after all, an entire year has gone by—and yet, I didn’t notice.

Won't Be Denied

July 31, 2012
I am blessed to live on the banks of the Columbia River in Oregon, which sports one of the great spring Chinook salmon runs. For fishermen around here, fishing is a near religious experience, but it is the fish who are the real heroes.

Expand Your Dispensary with eStores

July 19, 2012
Well, we have officially set a record in our office. We ordered 18 frames for a single patient before she selected one. Unfortunately, we did it the old fashioned way: ordered them, paid for postage to get them in, and had to deal with frame returns and delays.

Embracing Technology

July 05, 2012
I have had the pleasure of riding in a lot of taxi cabs in my frequent travels. It seems that everyone is embracing technology…even the taxis. Check out this partial list: GPS, surveillance cameras, digital taxi meters, credit card machines, iPod docking, cell phone charging, and, my favorite, the electronic coffee cup heater.

Affiliate Provider Program Update

May 04, 2012
An excellent strategic move in baseball is to allow a run to score in exchange for an out when your team is well ahead. After all, the ultimate goal is to win the game. This is a very apt description of the successful results to date for the VSP affiliate provider program.
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