as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

See What’s Possible

See What’s Possible

June 09, 2015
 I want to start by sharing how honored I am to soon serve as President of VSP Vision Care, an organization I have worked for and loved for the past 23 years. A company whose mission to help people see has become so close to my heart that it has ...

Technology Plus The Doctor

April 05, 2013
Wow, have things ever changed. Just look at how far we have come: mechanical to automated, Polaroid to digital, and paper to electronic. Clearly, data collection and reporting have changed forever. In fact, every aspect of patient care is being ...

The Game Plan

January 25, 2013
Hasn’t this football season been great?! We just made it through the bowl season and we are on our way to Super Bowl XLVII. Each game has a favorite, but as we all know, lots of upsets! What makes the difference?

The Analogy of the Frog

December 28, 2012
We all know the story. If you put a frog in hot water, he will immediately jump out…to safety. However, if you put a frog in cool water and slowly increase the temperature, he will not recognize the danger…and will stay in the water to his demise.What ...

They Said What on “60 Minutes”?

October 12, 2012
The investigative television show “60 Minutes” recently aired a segment entitled, “Sticker Shock: Why are glasses so expensive?” CNBC then followed with “Glasses giant crushing the competition.”

Birthdays

August 10, 2012
Well, it is that time of year again—time for my birthday. Have you noticed that we always wonder where has the time has gone? Surely, the world has changed and a lot has gone on—after all, an entire year has gone by—and yet, I didn’t notice.

Won't Be Denied

July 31, 2012
I am blessed to live on the banks of the Columbia River in Oregon, which sports one of the great spring Chinook salmon runs. For fishermen around here, fishing is a near religious experience, but it is the fish who are the real heroes.

Expand Your Dispensary with eStores

July 19, 2012
Well, we have officially set a record in our office. We ordered 18 frames for a single patient before she selected one. Unfortunately, we did it the old fashioned way: ordered them, paid for postage to get them in, and had to deal with frame returns and delays.

Embracing Technology

July 05, 2012
I have had the pleasure of riding in a lot of taxi cabs in my frequent travels. It seems that everyone is embracing technology…even the taxis. Check out this partial list: GPS, surveillance cameras, digital taxi meters, credit card machines, iPod docking, cell phone charging, and, my favorite, the electronic coffee cup heater.
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