as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Helping Patients Connect Eye Exams to Health

September 21, 2012
I was just looking out my kitchen window: a giant fir tree, a busy squirrel, a thirsty hummingbird, and all the beautiful colors of an autumn in Oregon. The gift of sight, it should never be taken for granted.Bausch + Lomb just published its Barometer ...

The Need for Vigilance

April 05, 2012
Autorefractors are an important element in optometric practice. The primary function is to provide objective data that can be used in concert with other findings to help determine a refractive prescription.

VSP Eye on Diabetes

December 15, 2011
Diabetes affects nearly 26 million people in the United States. Of this group, it is estimated that fully one third of diabetics are undiagnosed. Throw in an additional 79 million in the prediabetes risk category and you get a good idea about the breadth of this disease.

VSP Benefit Fairs Promoting Optometry

December 01, 2011
There I was, at the VSP® Vision Care booth—smack dab between the nutrition table and the chronic back pain table—as employees of Columbia Sportswear filed by at their annual benefits fair.

VSP: A Successful Affiliate Strategy

July 20, 2011
In any competition, if the game changes, the strategy must also change for continued success. Such is the case with VSP® Vision Care in the managed vision care market. The needs and requirements of the client have changed. To remain competitive, VSP must also change to be able to meet clients’ needs.