as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

PCP Communication—Message Received?

December 14, 2012
Don’t you just hate it when you deliver a “clear message” only to have the receiver miss the most important point? I am reminded of an episode where my father and I misunderstood my pick-up location after a day of deer hunting.“I’ll meet you at the ...

Helping Patients Connect Eye Exams to Health

September 21, 2012
I was just looking out my kitchen window: a giant fir tree, a busy squirrel, a thirsty hummingbird, and all the beautiful colors of an autumn in Oregon. The gift of sight, it should never be taken for granted.Bausch + Lomb just published its Barometer ...

2011 VSP Practice Report

May 11, 2012
I had the opportunity to play on my college golf team. One day my golf coach asked me how I was doing with my midrange putting. He said that if I didn’t know, I should gather some data. To my surprise, after charting a few rounds, I found that my weakest putting distance was midrange.

VSP Eye on Diabetes

December 15, 2011
Diabetes affects nearly 26 million people in the United States. Of this group, it is estimated that fully one third of diabetics are undiagnosed. Throw in an additional 79 million in the prediabetes risk category and you get a good idea about the breadth of this disease.

VSP Benefit Fairs Promoting Optometry

December 01, 2011
There I was, at the VSP® Vision Care booth—smack dab between the nutrition table and the chronic back pain table—as employees of Columbia Sportswear filed by at their annual benefits fair.

Progress

September 19, 2011
Progress, to me, means real improvement. Activity, however, does not necessarily result in progress at all. Remember Hans and Franz…members of the foreign legion. One day, their commandant announced that he had “good news.”

Reasons to Review Your Practice Report

June 30, 2011
Hi there, yes, it’s me again. Do you know the number one statistic which doctors keep track of in their practices? Yes, it is the number of patients, i.e., how full is my appointment book? How many patients this month, compared with how many patients last month?

The Importance of Eye Health Management

June 23, 2011
Hi there, it’s me again. It is hard to believe, but I am officially able to reflect on a 30-year career in optometry. We all recognize the tremendous increase in scope of practice and optometry’s emergence as an integral part of the healthcare team.