as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

PCP Communication—Message Received?

December 14, 2012
Don’t you just hate it when you deliver a “clear message” only to have the receiver miss the most important point? I am reminded of an episode where my father and I misunderstood my pick-up location after a day of deer hunting.“I’ll meet you at the ...

Helping Patients Connect Eye Exams to Health

September 21, 2012
I was just looking out my kitchen window: a giant fir tree, a busy squirrel, a thirsty hummingbird, and all the beautiful colors of an autumn in Oregon. The gift of sight, it should never be taken for granted.Bausch + Lomb just published its Barometer ...

2011 VSP Practice Report

May 11, 2012
I had the opportunity to play on my college golf team. One day my golf coach asked me how I was doing with my midrange putting. He said that if I didn’t know, I should gather some data. To my surprise, after charting a few rounds, I found that my weakest putting distance was midrange.

The Need for Vigilance

April 05, 2012
Autorefractors are an important element in optometric practice. The primary function is to provide objective data that can be used in concert with other findings to help determine a refractive prescription.