as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

VSP Leadership Re-emphasizes Intent for Eyeconic

January 29, 2013
The following post is an open letter from Stuart Thomas, OD, Chairman of the VSP Global Board of Directors, and Rob Lynch, President and CEO of VSP Global. We appreciate the blog posted January 28 by the AOA entitled Critics say VSP's online dispensary ...

VSP Offers Help to Sandy Victims

November 06, 2012
One of the most important human emotions is hope. When disasters like Sandy strike, it is important that we all come together for hope to be restored. People need hope, and it takes purposeful action to make a difference.

They Said What on “60 Minutes”?

October 12, 2012
The investigative television show “60 Minutes” recently aired a segment entitled, “Sticker Shock: Why are glasses so expensive?” CNBC then followed with “Glasses giant crushing the competition.”

Open Enrollment: Making A Beautiful Connection

September 14, 2012
I was thumbing through a magazine when I came upon an advertisement to visit Hawaii. A beautiful beach, a gorgeous sunset, and the promise of culture, tradition, and tropical breezes—talk about a value proposition. I could almost feel the sand beneath ...

Expand Your Dispensary with eStores

July 19, 2012
Well, we have officially set a record in our office. We ordered 18 frames for a single patient before she selected one. Unfortunately, we did it the old fashioned way: ordered them, paid for postage to get them in, and had to deal with frame returns and delays.

Embracing Technology

July 05, 2012
I have had the pleasure of riding in a lot of taxi cabs in my frequent travels. It seems that everyone is embracing technology…even the taxis. Check out this partial list: GPS, surveillance cameras, digital taxi meters, credit card machines, iPod docking, cell phone charging, and, my favorite, the electronic coffee cup heater.

Brand Conscious Consumers

June 22, 2012
I remember several years ago, I wanted to get my son a new baseball cap. I knew the size, I knew the color, I knew the team…I did not think about the brand. As you might guess, my son was “brand conscious.” So, after a cap exchange we found the perfect one. …well, almost…I took the label off; kids like the labels on. Whoops. So noted!

Affiliate Provider Program Update

May 04, 2012
An excellent strategic move in baseball is to allow a run to score in exchange for an out when your team is well ahead. After all, the ultimate goal is to win the game. This is a very apt description of the successful results to date for the VSP affiliate provider program.

Expanding My Dispensary Online

April 27, 2012
Today’s post is guest-authored by Robert L. Bass, OD, FAAO, who practices in Manassas, Virginia. Dr. Bass is Vice- President of the Board of Trustees of the Virginia Optometric Association, a fellow of the Virginia Academy of Optometry, and served 10 years on the VSP Board of Directors. He is also a Melvin Jones Fellow in the Manassas Host Lions Club.
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