as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Donuts and the VSP Affiliate Program

August 17, 2012
If I told you that I could sign a contract that would deliver 9 out of every 10 customers to your donut shop, I am sure you would be thrilled. If I announced that winning the contract hinged on allowing customers to have a choice of where they ...

Affiliate Provider Program Update

May 04, 2012
An excellent strategic move in baseball is to allow a run to score in exchange for an out when your team is well ahead. After all, the ultimate goal is to win the game. This is a very apt description of the successful results to date for the VSP affiliate provider program.

Our Marketplace is Changing

June 10, 2011
This is my very first blog. It is great to reach out to other private practitioners and engage you all in a dialogue regarding VSP and our profession. VSP has one and only one mission: to deliver patients to member doctor practices.