as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Providing Consumer-focused Eye Care Services

November 04, 2014
Our patients are consumers. They come with far more information and awareness of options in treatment and mode of practice. They demand multiple access channels and they demand choice that fits their individual lifestyle.The VSP Global mission is to ...

Donuts and the VSP Affiliate Program

August 17, 2012
If I told you that I could sign a contract that would deliver 9 out of every 10 customers to your donut shop, I am sure you would be thrilled. If I announced that winning the contract hinged on allowing customers to have a choice of where they ...

Affiliate Provider Program Update

May 04, 2012
An excellent strategic move in baseball is to allow a run to score in exchange for an out when your team is well ahead. After all, the ultimate goal is to win the game. This is a very apt description of the successful results to date for the VSP affiliate provider program.

VSP: A Successful Affiliate Strategy

July 20, 2011
In any competition, if the game changes, the strategy must also change for continued success. Such is the case with VSP® Vision Care in the managed vision care market. The needs and requirements of the client have changed. To remain competitive, VSP must also change to be able to meet clients’ needs.