as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Meeting Patients Where They Want to Be Met

Meeting Patients Where They Want to Be Met

March 18, 2019
When I was in optometry school, the independent practice doctors I met seemed to enjoy their profession the most—it’s one of the many reasons I chose to go into independent practice myself, 38 years ago. While I’ve found this path rewarding on many ...
The Chance to Be a Hero

The Chance to Be a Hero

February 15, 2019
I knew when I was in eighth grade that I wanted to be an optometrist. I got glasses when I was six and contacts at 12, and because I spent so much time at the eye doctor, I decided right then that that’s what I wanted to be. I even wrote to optometry schools when I was 14. Fast‐forward a few years, and now I’m leading a booming practice with 25 employees and thousands of patients. Today, I couldn’t be more excited about private practice optometry—the freedom and opportunity it gives me to improve people’s lives and to be someone’s hero.
How Does Your Practice Differentiate?

How Does Your Practice Differentiate?

January 16, 2019
I went into private practice 20 years ago because I wanted to be the master of my own destiny. I felt that I could make a greater impact on patients’ lives if I wasn’t being told how to practice, and, could instead do what I felt would provide the ...
The Game is Changing—Lead the Change

The Game is Changing—Lead the Change

December 17, 2018
When I graduated from optometry school, I started practicing in a hospital setting but quickly moved over to private practice. I wanted the ability to make my own decisions, so I could take care of my patients more efficiently and effectively. To me, ...
Shaping the Future Together: SHiFT18 and Beyond

Shaping the Future Together: SHiFT18 and Beyond

October 26, 2018
This past week, I spent a few days at SHiFT18, the annual VSP Global Premier Program meeting, connecting with colleagues from across the country. Having a few minutes now to reflect on the meeting, I’m inspired by the opportunities ahead for private practice optometry. I heard first-hand from many in our profession about how private practice is stronger than ever and how we’re poised to meet the growing eye care needs of our population in the years to come.
Identifying the Premier Program Advantage

Identifying the Premier Program Advantage

October 16, 2018
As a private practice owner and doctor, providing high-quality eye care is a full-time job—there’s not much time left for building my practice or figuring out how to attract new patients. But as we all know, this is a critical piece of the equation if ...
Better Together: The Importance of Organized Optometry

Better Together: The Importance of Organized Optometry

July 05, 2018
The importance of organized optometry cannot ever be overstated. Without organizations like the American Optometric Association (AOA), our state associations, and local societies, the profession that we enjoy would not exist as we know it. ...
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