as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Solar Eclipse is an Opportunity, and Also a Responsibility

Solar Eclipse is an Opportunity, and Also a Responsibility

August 16, 2017
The Great American Eclipse is drawing a lot of attention, and as optometrists, this provides us and our practices with a great opportunity. And with that opportunity also comes a lot of responsibility. It's imperative that our patients understand the ...
Dr. Marvin Poston: Remembering an Industry Pioneer

Dr. Marvin Poston: Remembering an Industry Pioneer

August 07, 2017
Something inspired us all to go into the field of optometry. For some, it was a mentor along the way. For others, it was an event or experience. Some of us had friends or family affected by conditions we could address as an optometrist, and that ...
Restoring Vision Benefits for Those Who Need It

Restoring Vision Benefits for Those Who Need It

July 10, 2017
Co-authored by Matthew Alpert, OD, and Sage Hider, OD, President of the California Optometric Association. Coverage for eyeglasses and low vision aids for adults was cut in California’s Medicaid program, known as Medi-Cal, in 2009. The California ...
A Working Mother’s Way of Just Clowning Around

A Working Mother’s Way of Just Clowning Around

May 10, 2017
Mornings in the Murphy household are hectic to say the least. Making lunches, checking email, feeding the dogs, ensuring homework is complete, and the ever-impossible task of getting the kids to put their shoes on so we can be out the door on time. ...
To MIPS or Not to MIPS, That is the Question

To MIPS or Not to MIPS, That is the Question

May 03, 2017
Here we are! It's 2017, and our practices have a clean slate with the Centers for Medicare & Medicaid Services (CMS). CMS finalized the MACRA rule in October 2016, and the rule initiated this year. The entire goal of MACRA is to move CMS’ payment model from a fee-for-service structure to a value-based model, where clinicians get paid based on the quality of care they provide their patients. Now, we have a clear-cut decision to make on whether we are going to participate in MIPS or not.
You Don't Know What You Don't Know, Until the Trade Shows

You Don't Know What You Don't Know, Until the Trade Shows

April 10, 2017
Ah, another trade show under the belt. This time it was one of my favorites. I'm returning from Vision Expo East and my long flight home allows me time for my tradition of rummaging through all the flyers, swag, and paraphernalia that I picked up at ...
It’s Time to Participate in Myopia Control

It’s Time to Participate in Myopia Control

March 09, 2017
The time is right for myopia control. Are you ready to make time to participate? As a practice management consultant, I often hear doctors say, “I want to grow my practice but I don’t have time.” My response is, “Oh, so what you’re really saying is ...
The Student Perspective: Using the AAO Meeting to See the Future

The Student Perspective: Using the AAO Meeting to See the Future

February 20, 2017
I received a good look into the future of healthcare and optometry—and my own career—at the 2016 American Academy of Optometry (AAO) annual meeting held in November in Anaheim, California. With more than 7,000 attendees, it was the largest AAO meeting in history, and an experience that will help shape my decisions going forward.
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