as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Shaping the Future Together: SHiFT18 and Beyond

Shaping the Future Together: SHiFT18 and Beyond

October 26, 2018
This past week, I spent a few days at SHiFT18, the annual VSP Global Premier Program meeting, connecting with colleagues from across the country. Having a few minutes now to reflect on the meeting, I’m inspired by the opportunities ahead for private practice optometry. I heard first-hand from many in our profession about how private practice is stronger than ever and how we’re poised to meet the growing eye care needs of our population in the years to come.
Identifying the Premier Program Advantage

Identifying the Premier Program Advantage

October 16, 2018
As a private practice owner and doctor, providing high-quality eye care is a full-time job—there’s not much time left for building my practice or figuring out how to attract new patients. But as we all know, this is a critical piece of the equation if ...
Better Together: The Importance of Organized Optometry

Better Together: The Importance of Organized Optometry

July 05, 2018
The importance of organized optometry cannot ever be overstated. Without organizations like the American Optometric Association (AOA), our state associations, and local societies, the profession that we enjoy would not exist as we know it. ...
Keep Up with Technology or Watch Your Practice Fall Behind

Keep Up with Technology or Watch Your Practice Fall Behind

August 23, 2017
I recently was asked to participate in a focus group with VSP Global. We took a deeper dive into the smart eyewear space, and it led me to think about technology overall—why it’s important for doctors to know more about smart eyewear and how it might ...
Solar Eclipse is an Opportunity, and Also a Responsibility

Solar Eclipse is an Opportunity, and Also a Responsibility

August 16, 2017
The Great American Eclipse is drawing a lot of attention, and as optometrists, this provides us and our practices with a great opportunity. And with that opportunity also comes a lot of responsibility. It's imperative that our patients understand the ...
Dr. Marvin Poston: Remembering an Industry Pioneer

Dr. Marvin Poston: Remembering an Industry Pioneer

August 07, 2017
Something inspired us all to go into the field of optometry. For some, it was a mentor along the way. For others, it was an event or experience. Some of us had friends or family affected by conditions we could address as an optometrist, and that ...
Restoring Vision Benefits for Those Who Need It

Restoring Vision Benefits for Those Who Need It

July 10, 2017
Co-authored by Matthew Alpert, OD, and Sage Hider, OD, President of the California Optometric Association. Coverage for eyeglasses and low vision aids for adults was cut in California’s Medicaid program, known as Medi-Cal, in 2009. The California ...
A Working Mother’s Way of Just Clowning Around

A Working Mother’s Way of Just Clowning Around

May 10, 2017
Mornings in the Murphy household are hectic to say the least. Making lunches, checking email, feeding the dogs, ensuring homework is complete, and the ever-impossible task of getting the kids to put their shoes on so we can be out the door on time. ...
1 2 326
Showing 110 of 252 Items