as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Giving Back is a Blessing for Our Profession

Giving Back is a Blessing for Our Profession

December 30, 2016
‘Tis the season to be jolly—and give back. I’ve always loved this time of the year because everywhere I go, I’m reminded it is the season for giving. As an optometrist, any time of the year is a good time to be generous, but this time of the year ...
It's a Wonderful Life: Celebrate it in Your Practice

It's a Wonderful Life: Celebrate it in Your Practice

December 24, 2016
With only a few days left before the end of the year, the practice is buzzing with activity. While I never want to complain that we are busy with patients taking advantage of their benefits before the end of the calendar year, I have mixed feelings ...
The Holidays Are a Good Time to Reflect

The Holidays Are a Good Time to Reflect

December 13, 2016
The holidays can be a great time for reflection. As another year ends, it’s the perfect opportunity to talk about what you’ve achieved before you focus on what you want to change next. During this time of year, my family goes around the table saying a ...
A Blind Employee Shows Me New Opportunities

A Blind Employee Shows Me New Opportunities

December 09, 2016
I first met Renee Emmerson at an employee focus group I hosted in Sacramento, CA earlier this year.  Her passion for our business and the work she was doing inspired me. Renee joined VSP in 2010, where she excelled as a customer care representative ...
The journey to finding what defines you

The journey to finding what defines you

December 05, 2016
Earlier this year, I introduced you to my good friend Bill Barkeley, a deaf-blind adventurer, and told you about my plan to hike alongside Bill on the Camino de Santiago. The hike was amazing. All of us on the journey overcame obstacles, large or ...

A Vision For Vision Care

November 30, 2016
Has this ever happened to you? A family that has been patients of mine for many years—mom, dad, and the three kids—recently came in for their annual eye examinations. We had a very pleasant conversation about a recent vacation, how the kids were ...
Inspiration Is All Around Us

Inspiration Is All Around Us

November 18, 2016
Thanksgiving is a time to acknowledge the blessings in our lives. It is a time to say thanks for all of the opportunities we have been given and the people in our lives. Here are a few of the things I am grateful this year.
Undercover Boss

Undercover Boss

November 03, 2016
I recently finished a 71.5 mile hike along the Camino de Santiago in Spain with my good friend Bill Barkeley. We hiked over 14 miles each day – uphill, downhill and at times, in pouring rain. The physical demands were undeniably harder than I anticipated and the most enjoyable part was the time I spent with fellow VSP employees.
Creating a Welcoming Culture in Your Optometric Practice

Creating a Welcoming Culture in Your Optometric Practice

October 31, 2016
Independent optometrists are often looking for a competitive edge to help drive patients to our front door. However, that is only part of the challenge we face in private practice. Once patients actually make it to the door, we have to find ways to ...
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