Blue Light Discussions Improve Patient Care and Revenue
Visit vspblog.com/blue-light-study/ for resources that you can share with your patients, including an engaging infographic.
Isn’t it amazing how much the patient conversation has changed over the past 15 years? It used to be that I would ask a patient if they used a computer. Of course, that conversation has now shifted to a question about how much time they spend on a computer.
Today, it's a necessity to address technology habits during an eye exam as the average person is multitasking on multiple devices throughout the day—and often at the same time. It's also necessary because patients are actively looking for better solutions to address digital eye strain and variable viewing distances. Plus many patients have enhanced vision benefits to encourage them to seek out these solutions.
Over the past few years with the influx of digital devices, I have made several changes in my practices to address my patients’ technology use and habits. I have also recently incorporated the discussion about blue light into the exam process. I take experiences from my own life and use them to discuss how blue light could be negatively affecting my patients, such as interrupted sleeping patterns, digital eye strain, and even the risk of macular degeneration. You can learn more about these risks and the supporting research in my recent Huffington Post article, "How to Protect Your Eyes from the Negative Effects of Digital Devices and Blue Light."
As I see it, my patients need to have lenses that are as technologically advanced as all of the devices they use throughout the day. My patients are responding positively to these discussions, and it is translating to my bottom line with additional pair and lens upgrades sales.
Of course more materials sales are great, but it’s really about evolving my practice to keep up with the advances in our technologically dependent world and its impacts on my patients. If you haven’t incorporated the blue light conversation into your exam process, I recommend trying it. It’s not only a sound approach for comprehensive care; it’s another mechanism for eye doctors to stay relevant in our patients’ busy lives.